HULU — “An evil plot to destroy the world”: A Mainstream Media Creation (FOX, NBC et al) to Squeeze Out Independent Media Content

~~By InsightAnalytical-GRL

If you any doubts about how the mainstream media is playing us, then here’s the proof that they indeed are.  It’s easy to see when you take a look at Hulu. Most of the uniformed world think FOX (News Corp.) and NBC/GE are “enemies”  but we see that they’re working together to suck the air out of independent media content available on the web.

Hulu–“An evil plot to destroy the world.”  I didn’t originate this description; Hulu did. It’s in their ad which features the obnoxious Denis Leary jabbering away about TV content turning your mind to mush and snarking at a “brain dead” (those are the ad’s words) geek who’s getting a stream of green stuff passed into his ear.  Before he’s through, Leary says that the folks at Hulu are  “aliens” and then winds up with the tag line, “Hulu…an evil plot to destroy the world…Enjoy.”

The ad is up at the company blog under the title “The Evil Plot Continues.”  Go see for yourself…(and be sure to “click” to see the full ad after the initial clip is over or click here for the video without the blog post.).  This week, Hulu has released a “Video Panel widget”:

To continue to deliver on our mission to connect audiences with their favorite content wherever they are — or, as Denis Leary would say, on their “bliggety blogs, facey spaces and tweety pages” — we are releasing a new embeddable product this week: the Video Panel widget.

The ad is supposed to be a cool joke aimed at the younger crowd, but in reality, it may not just a joke!  A couple of weeks ago I happened to be watching CNBC and caught an interview with the young CEO who was talking about how successful Hulu had become and how it would be even more successful as it closes in on YouTube, which is currently the top video site.

And who’s behind Hulu?  According to Hoovers (with my bolding):

Hulu Company Description

When the rich and famous name their offspring, anything is possible. NBC and FOX had a digital baby. And they called it Hulu. Initially formed as a joint venture between NBC Universal (a unit of GE) and News Corp. (the parent of FOX), Hulu.com is a video site that features video from more than 100 content providers. Offerings include TV shows from FOX and NBC, as well as from subsidiary cable channels such as Bravo and the SCI FI Channel. Hulu also shows films from studios including Sony and MGM. Content — all total, some 900 TV series and full-length movies– is streamed on demand, free of charge the day after its broadcast debut. After a nearly five-month long beta version, Hulu.com was launched in 2008.

And, there’s another player now: Disney/ABC.

Disney Buys Into Hulu. YouTube Should Be Worried.  (4/30)

As the initial exclusivity for NBC and Fox content expires, Hulu will be adding Disney/ABC videos and TV shows to its distribution mix as well. Hulu is becoming the preferred distribution channel for the big media companies. And it is succeeding in attracting the fickle Web audience. This should worry YouTube, which is still casting about for a business model that will pay for its enormous storage and bandwidth costs. The media companies cannot ignore YouTube just yet, but by strengthening Hulu they can give it their best content first.

A couple of days earlier, this article provided some extra background:

Hulu Now The Number Three U.S. Web Video Site. Soon To Be Number Two.  (4/28)

Just last month, we wrote that Hulu had gained some 10 million viewers to become the fourth largest video portal on the web. Now, it’s slain another rival to the list: Yahoo, to move into #3 — at least in terms of videos viewed.

To be clear, the new March U.S. numbers released by comScore show that Hulu is still slightly behind Yahoo’s video properties when it comes to unique viewers. But the NBC and Fox-backed Hulu should pass it any day now in that category as well. Meanwhile, the number two player, Fox Interactive Media (which runs MySpace), is slipping just as quickly as Hulu is rising in videos viewed. It could well be as soon as this month when Hulu moves into the number two web video position.

Needless to say,  I wondered about the name. Silly me for thinking it was a take-off on “hula” or something Hawaiian. NOOOOOOOOOO, it’s actually a Chinese name! From Wikipedia:

The name Hulu comes from two Mandarin Chinese words, hulu (simplified Chinese: 葫芦; traditional Chinese: 葫蘆; pinyin: húlú; Wade-Giles: hu-lu) “calabash, bottle gourd” and hulu (simplified Chinese: 互录; traditional Chinese: 互錄; pinyin: hùlù; Wade-Giles: hu-lu) “interactive recording.”

The company blog explains:

In Mandarin, Hulu has two interesting meanings, each highly relevant to our mission. The primary meaning interested us because it is used in an ancient Chinese proverb that describes the hulu as the holder of precious things. It literally translates to “gourd,” and in ancient times, the hulu was hollowed out and used to hold precious things. The secondary meaning is “interactive recording.” We saw both definitions as appropriate bookends and highly relevant to the mission of Hulu. ^[4][5]

(Here’s the link to the above-mentioned blog post at Hulu with a picture of the young group (mostly of Chinese background?) who worked on choosing the name: http://blog.hulu.com/2008/05/13/meaning-of-hulu/.) (Note: For all their care, it seems that “Hulu” has some unusual meanings in other languages anyway. For a sampling, see:  Hulu Translates To “Cease” and “Desist” in Swahili. Oops.)

My next stop was a visit to the Hulu site at http://www.hulu.com/.  The “News” channel has a few sub-sections, but I just looked at the Politics section closely. Of course, it varies day to day, but it certainly is NOT a comprehensive news site…an awful lot of clips featuring unchallenged spin from the Administration and cable talk shows on the day I looked.  Hulu is entirely commercial content, so you won’t see any original “ads” or political discourse from the peons here, like you see at YouTube.

Who’s running Hulu for NBC, FOX, and Disney?

The CEO is one Jason Kilar. From Business Week:

Jason Kilar serves as Chief Executive Officer of Hulu, LLC. Mr. Kilar has been Chief Executive of online video joint venture of NBC Universal, Inc. and News Corp., since July 9, 2007. He serves as Special Advisor of KBL Acquisition Corp. IV*. He served as Senior Vice President of Worldwide Application Software at Amazon.com Inc. since May 2003 and was responsible for Amazon’s Marketplace business. From February 2002 to May 2003, Mr. Kilar served as Vice President of Worldwide … Application Software of Amazon.com Inc., where he joined in May, 1997 as a Product Manager. From October 2001 to February 2002, Mr. Kilar served as Vice President of Marketplace of Amazon.com Inc. and served as its Vice President of Books, Music, and Video & DVD from February 2001 to October 2001 and serves as its Vice President. He began his career with The Walt Disney Company, where he worked for Disney Design & Development. He serves on the board of Management Leadership for Tomorrow. He has been Director of AdReady, Inc. since November 28, 2007. Mr. Kilar received his M.B.A. from Harvard Business School…

The company is providing  investment capital for Hulu is Providence Equity. Of course, there’s a “global presence”:

Working collaboratively from offices in Providence, New York, London, Hong Kong and New Delhi, our 74 investment professionals pursue opportunities as a unified team across North America, Europe and Asia Pacific. Our sector focus and international mandate enable us to dedicate our full resources to building global leaders in the media, entertainment, communications and information industries, regardless of location.

The large “team” running this firm has some interesting names on the roster.

Michael K. Powell, now a Sr. Advisor for PE, formerly FCC chairman during the Bush Administration

In addition to Kilar, there are a lot of people with Harvard ties, work history with some of the large investment banks (with a number of them with a history at Morgan Stanley), and other interesting backgrounds. Here’s a sampling of some of the names I peeked at…there are many others with similiar ties on the long list of “the team”:

• Senior Managing Directors  Glenn M. Creamer and Paul J. Salem both come out of Harvard and Brown with interesting director backgrounds over and above the Morgan Stanley, Merrill Lynch, J.P. Morgan, and Prudential experience.  Others I took a peek at include:
• COO  Gary S. Weinstein …Lehman Brothers
• Managing Director Julie A. Fisher … The World Bank  &  J.P. Morgan
• Managing Director Christopher P.  Halpin …Goldman Sachs

• Chief Compliance Officer Fred Franklin (who “served for ten years as Assistant Director of the U.S. Securities and Exchange Commission’s Division of Enforcement”)… from Bear Stearns

So, it looks like the total capture of the minds of the younger generation by the mass media will be complete if most of them gravitate to Hulu.  If YouTube can’t survive, will the creative video we see there dry up or become fragmented across many smaller sites?

Hulu is just another piece of the puzzle as the media “clamps down” to control what media content users see.  Scary, very scary indeed.

***

*KBL Acquisition Corp. IV is involved in “miscellaneous”  investment services but is a big player in the healthcare industry (also KBL I, II, III)

Hulu Company Profile.

GE media holdings (From Columbia Journalism Review site)

News Corp. media holdings (From Columbia Journalism Review site)

Disney media holdings (corporate site)

The Financial Filter: How CNBC Handles Howard Dean vs. Susan Boyle

~~By  InsightAnalytical-GRL

Lately, I’ve been testing my mettle by actually tuning into CNBC occasionally. We don’t have FOX Business here, but you get enough of their angle on the regular FOX shows featuring Neil Cavuto and the weekend financial panels.

Yesterday, I caught Howard Dean just around the Noon hour ET (on Power Lunch), slugging it out with that panel they have which features Larry Kudlow among others.  I was wondering what Dean was doing on there following the latest Geithner comments, but perhaps he’s getting warmed up to defend the upcoming healthcare “reform” that will be vomited out of the Congress and Obamaville soon.

Anyway, Kudlow was yelling again about “why can’t the markets be allowed to correct themselves” to which Dean retorted in perfect Obot fashion “Look what the markets did to the American people!” (sic).

Well, I waited for the comeback…I waited to hear one of these panel people, including Kudlow, respond snappily with how Congress, particularly Democratic members, failed to provide oversight over the housing mortgage debacle, which seems to have precipitated much of the mess we’re in.

CRICKETS!

But, as I thought about it, I figured that’s exactly what I was expected to hear. The GE family of companies that “bring good things to life” don’t consider history and full debate healthy for the 5th-grade level critical skills level of the American viewer. Kudlow is probably under orders “not to go there,” so he doesn’t go there. He’s loud and passionate about “the markets” but he pulled up short with Dean.

But that’s the way it is now. The media is in a permanent state of coitus interruptus when in it comes to discussing financial matters…or most political news. Especially since the Obama folks are so cozy with GE…

Sue Herera and Bill Griffeth, still at it after all these years,  are stuck in the middle of all this.  They’ll get a couple of people on and ask some serious questions, but the upcoming segments which follow always involve some provocative pugilism.  After listening to the Dean segment, which included another guest plus Dean and the four CNBC panelists,  I felt whiplashed, not informed. Mission accomplished!

After 3 PM, we get a lot more sober discussion for a brief time as The Closing Bell airs and things settle down.   Gone is the screaming on the panels and the minute-by-minute, breathless spewing that sounds like the coverage of a sporting event while the market gyrates. Maria Bartiromo anchors and does interviews and the discussions are less hysterical. Today, I caught a young guy from the NY Times and a few experienced hands getting down to the real problems with the financial sector…including the one-time things done this quarter courtesy government largesse that won’t be around to play with over the next few quarters when the rubber meets the road.

Yeah, but then it’s over as we get Fast Money then Jim Cramer’s Mad Money to liven the pace for evening prime time with their gameshow approach to finance and to appeal to the young dreamers who want to get rich quick and don’t have a clue. And then Kudlow returns.

In a comment to yesterday’s post, Lee M. had a musing which captures the zeitgeist of CNBC these days, too…I’ve done some word substitutions where appropriate:

…the cretins over at MSNBC CNBC, having crossed the Rubicon, have no where else to go.

They know that those of us who value our Constitution [journalistic integrity] have written them off, so they keep pitching their wares to the far left and the Obots because without them they would have no audience at all.

Like Julius Caesar before them, the die is cast, and they can’t go back. So they will continue their vile jokes [obvious bias and omissions] that would have gotten anyone else censored [fired] before this. They are tolerated because that is the way TPTB want it for now.

So Howard Dean is treated with kid gloves, the facts be damned!

Oh, but the folks at CNBC certainly DO have somewhere to go, if I may quibble a bit with that first line of the above comment. Where? Well, let’s visit the CNBC website where yesterday afternoon I found somebody dragging Susan Boyle along in a “humor” piece that ties the global economy to her performance…with an odd mixture of  admiration (?) and the requisite mockery (of course).  How appropriate…the taunts begin the day after I write about “Smeargate” in the UK and the level of “discourse”  we have here in the U.S.:

Apr.21

1:49 PM ET

As she concluded the song and the crowd jumped to its feet cheering, Susan Boyle blew a kiss. A kiss that, like the butterfly that flapped its wings, set in motion a flutter of dollars, pounds, euros and yen that will get this global economy humming again.

Will YouTube Sensation Susan Boyle Save the Global Economy?

Posted By:Cindy Perman

As the world grapples with headlines about troubled loans at Bank of America [BAC 8.76 +  0.74 (+9.23%)
and pirates wreaking havoc on the high seas, a lone dove has emerged to save the global economy.

SNIP

Boyle rolls her unknown-to-man hips.

Teenage girls roll their eyes. (Yeah, we saw you, eye-rolling girl at 1:24)

SNIP

Susan Boyle has given people a reason to hope.

A reason to look up from their flaming 401(k) statements.

I dreamed a dream in time gone by

A reason to walk over to their computer and log on to YouTube.com.

When hope was high

A reason to buy Kleenex in bulk at Costco. [COST 46.48 + 2.14 (+4.83%) ]

And life worth living

A reason to go to Amazon.com [AMZN 78.75 + 1.18 (+1.52%) ]

I dreamed that love would never die—

SNIP

I dreamed that God would be forgiving

A reason to watch the made-for-TV movie about her on Lifetime and expose themselves to millions of dollars in advertising. [DIS 19.47 + 0.06 (+0.31%) ]

Do you get the feeling that someone RESENTS the fact that Susan Boyle wasn’t manufactured by the entertainment industry and the mass media, but simply appeared and touched people’s souls without a filter? If the “money machine” were cranking up for one of their fake creations, would you get the slights and mockery that we see directed at Susan Boyle in this piece? Or the cheapening of a great performance (and a pretty darned good song, too) ? The vultures find it so distasteful that the the plebes responded spontaneously even though the entertainment biz types will be trying to make money off  her until the well runs dry?  Personally, I hope she makes a bundle on her own terms and then walks away…before we start getting the “whispers” about her single life that will probably be started up to shove her aside for some plastic doll that can be marketed and controlled for public consumption… Like, what? She doesn’t deserve to make any money off her REAL talent??  Mark my words, Simon Cowell will look like a compassionate saint compared to what could come down further along this road…

Yes, just like the filtering of political and financial news, we have to get a filter in place for Susan Boyle so the public can be redirected to enable the opinion/money makers can move onto creating a fab NEW item for which they can take full credit and reward themselves with extra executive compensation bonuses.  Maybe TPTB can recycle the filters they used with Sarah Palin, Hillary Clinton and a “feeble” John McCain as they deal with Susan Boyle.

Heart seems to have a short shelf-life these days…

EXCLUSIVE: Brian Williams Writes Home…

NOTE: My nephew occasionally goes into New York for his job and last night, while walking past the GE building, he came across this note, which had apparently been dropped by Williams as he left the building following his nightly newscast.  Hat tip to my nephew for typing up the note and sending the contents along to me via email.

General Electric, Inc.

“We Bring Good Things to Life”

30 Rockefeller Plaza

Rockefeller Center

New York, New York 10112

FROM THE DESK OF:

BRIAN WILLIAMS

NBC Universal

NEWS DIVISION INFOTAINMENT DIVISION

NBC Nightly News

MOM,

Just a quick note to tell you that I won’t be able to come to the annual family reunion this year.  I’ve gotta go out of the country next week.

Katie, Charlie, and I are all going with Barack to Europe!  I really wanted to get to the reunion, but the Obama campaign offered us free drinks and extra bags of peanuts to get us on the flight! Ha, ha!

Heck, I know he’s not even the official nominee yet, let alone the President, but we all thought it would be nice to break new ground and cover the trip.  Get sort of a preview of what might go on once he IS President. You know I’m doing all I can to make sure that happens! (SHHH, don’t let THAT get around!) Even though there won’t be any real news being made in terms of foreign policy, it will be fun to see Europe through Barack’s eyes. This will be almost as fun as when I interned and then worked in the White House when Jimmy Carter was there and Billy and Miss Lillian came for visits!

It’s going to be a pretty hectic trip, but don’t worry. I know you think I rely on Ambien too much, but at least you don’t have to worry about me mixing it with booze during the trip since I don’t touch the stuff.

I was thinking, Mom, how Katie and Charlie both have this DEEP BACKGROUND in morning TV, and how Charlie started out as a local anchor and reported for ABC.  But I’ve always been a SERIOUS JOURNALIST.  And now we’re all anchors…I’m going to really pull out all the stops to show that I’m A LOT better at reading the news than they are on this trip!!  I really think, though, that my former job as a lobbyist for the National Association of Broadcasters gave me leg up before I became a real journalist.  It gave me the experience to give a sales job to anyone who’ll listen!

We’ll be taking a lot of pictures and filming a lot of stuff and we’ll all do interviews with Barack and I bet that the Obama campaign will be using some of it to make their own campaign ads for later use…so much better than the usual photo op with lots of people just standing around! I’m sure I’ll be able to help out, since I’ve traveled so much more than he has and can point out what sights look good on camera and what will work well for inspiring backgrounds. And I’m sure we’ll get lots of good video of cheering crowds, which will help his cred here at home!  And, it’ll be a “feel good” thing and have the public thinking America is No. 1 and that everybody loves us again, too!

This whole trip should be a blast because Obama is a real cool guy…and his wife won’t be with him! I bet we’ll have even more fun than when I went to Africa with Bono–poverty and disease is such a drag to cover! I bet I’ll have some things to tell that I can use later to write a book. Then I can go on Leno if I hurry up and write it, or Conan or Letterman or Jon Stewart and show off my clever wit! I always like doing that!

And I’m SOOOO glad they stuck Tom Brokaw with Meet the Press! It would have been a pain to have to work on Sundays, too, after a full week of reading the teleprompter. And I’m glad he isn’t going on this trip!  He’s just so OLD. I’m glad he’s staying home!!  Especially since he criticized our coverage of the primaries when we all wanted Clinton to quit the race.

You know, McCain has traveled overseas lately a few times, but we haven’t gone along. He’s like Brokaw–OLD and without that “charisma” thing. (Chuck Hagel is pretty old, too, but if Obama likes him…well, then, that’s OK.)

(Hey, Mom, you know I don’t think YOU’RE old!)

Well, Mom, I have to get home so I can start packing.  Give my regards to the rest of the family and tell Uncle Stan to watch it with the keilbasie.  You don’t want to have a repeat of what happened last year…

Brian

*****

I looked up some of his references in his note to find out what he was talking about and came up with some places that gave me more information on Brian Williams and:

Ambien

National Association of Broadcasters

Travels, Bono,White House intern, Jimmy Carter